YUM, Heddon, XCalibur, Booyah Baits

• YUM Money Hound

• YUM Money Frog

• YUM Dancin’ Tadpole

• XCalibur XZ3

• XCalibur XT3D

• XCalibur XRK50

• XCalibur XR25

• Heddon One Knocker Spook

• Heddon Rattlin’ Spook

• Booyah Pikee

• Booyah Micro Pond Magic For Macro Bass

YUM Money Hound

Hound Bass to the Top

Many years of research finally paid off with the creation of an effective, weedless and visually dazzling cigar-shaped soft-plastic topwater you can throw anywhere.

The new Money Hound features the proprietary belly slit allows the bait to be rigged Tex-posed for fishing in weed beds, thick brush, over limbs – anywhere you can fish a Texas-rigged soft plastic. The belly slit means sure hooksets. A new exclusive floatant material allows the new Money Hound to walk-the-dog just like certain famous hard-plastic topwaters, and attracts bass like the classic lures, too.

A multi-step hand-painting technique creates incredible baitfish and frog patters and 3-D eyes seal the deal for interested bass. Think of the possibilities of weedlessly walking the dog; Night fishing with no fear of snags; Working a Hound through thick buckbrush and laydowns.

And do we need to mention weeds? Throw it where you’d throw a weedless toad and improve the size of your sack! So good it’s spooky! The 3½" or 4¼" Money Hound comes in six color patterns, including Bulldog, Pooch and Foxy Dog.

Available online

About $7.29

www.lurenet.com      501-782-8971

YUM Money Frog

Toadally Awesome Money Frog

YUM’s new Money Frog features similar action while providing totally new versatility. Highly detailed frog patterns are the result of individually hand-painted process, and the bait is highlighted by exclusive 3-D red eyes

The new YUM Money Frog features Money “paddle” feet that produce incredible water displacement and tremendous vibration, and can be fished a variety of ways – buzzed on the surface like a buzzbait; waked just under the surface; Texas rigged and flipped and pitched to thick cover; as a jig trailer and many more.

It also features the unique belly slot that allows for straight rigging and better hookup ratio because there’s not much plastic to penetrate before hitting fish.  The 3.75" Money Frog comes in six color patterns including Gizmo, Yella Belly and El Jefe’.

Available online

About $7.29

www.lurenet.com      501-782-8971

YUM Dancin’ Tadpole

Dancing Babies Are So Cute!

The new YUM Dancin’ Tadpole, the youngest member of the Dancin’ Eel family, measures just 2.75" in length and comes in six hot color patterns, including Foxy Shad, Rayburn Red and Rainbow Trout.

As a sinking lure, this soft-plastic-crankbait combo offers incredible versatility – it can be worked at any depth, with a slow and steady retrieve that produces a side-to-side sashay or a stop-and-go retrieve that motivates inactive bass into action. The soft-plastic tail produces an incredible action that displaces a tremendous amount of water.

The 3.5" Dancin’ Tadpole comes in six color patterns including Foxy Shad, Rayburn Red and Rainbow Trout.

Available online

About $3.99

www.lurenet.com      501-782-8971

XCalibur XT3D

Deeper Running Twitch Bait

XCalibur’s Xt3 Twitch Bait is a fantastic lure when bass are up shallow, and the new Xt3D expands the bait’s effectiveness by essentially doubling the depth the lure will run.

The Xt3D (the “D” stands for “deep”) runs 4-12' deep and retains that side-to-side movement on the twitch that makes the shallower running version such a fish-catching bait. The new deeper-running bait features the same ultra-realistic etched finish and gill plates that fool even the most-pressured fish.

The ultra-sharp VMC inline treble hooks penetrate quickly and hold fast. Inline hooks ride up against the belly of the bait on the retrieved, making the Xt3D extremely snag-proof. It also suspends in place when paused, driving bass crazy.

At 3 1/8" long, the Xt3D comes in nine color patterns including Pearl Melon, Foxy Momma and Sour Grape.

Available online

About $12.99

www.lurenet.com      501-782-8971

Heddon One Knocker Spook

What’s Them Spooky Sounds?

New for 2010 from Heddon is the One Knocker Spook, with its own unique sound to draw strikes from big fish. The new One Knocker Spook features a new rattle chamber containing a single tungsten BB for loud panicked baitfish sounds.

The design of the chamber amplifies and intensifies the sounds for a loud, fish-calling rattle. The chamber also makes it easier to produce smooth walk-the-dog retrieves. Fourteen realistic color patterns and Mustad Triple Grip hooks seal the deal when big bass crash the surface.

At 4½" long, the One Knocker Spook weighs ¾ oz, and comes in fourteen color patterns including G-Finish Foxy Shad, Foxy Momma and the new G-Finish Tilapia.

Available online

About $6.99

www.lurenet.com      501-782-8971

Booyah Pikee

All You Need For Spinnerbait Muskies

Northern pike and muskies go nuts for spinnerbaits and often the spinnerbait comes out on the losing end, but the new Pikee from BOOYAH Bait Company is tougher than those toothy tough guys.

Start with a Vibra-FLX wire frame that stands up to powerful jaws and ferocious strikes and add an ultra-tough Mustad Ultra Point premium round bend hook. The 84-strand Silo-Tek skirt with exclusive color formulation is custom selected to appeal to pike and muskies. Two premium painted or jewelers-grade plated willow blades create tremendous action and flash.

Top all of these features with the included 12-inch steel leader wire and you’ve got one tough muskie/northern terminator.

The ½ oz BOOYAH Pikee comes in eight color patterns, including Shadtreuse, Midnight and Red Craw.

Available online

About $5.99

www.lurenet.com      501-782-8971

XCalibur XRK50

Knock Knock! It’s Another One Knocker Size

Many anglers never spoke about the One Knocker when it first made its appearance a couple years ago. They felt they had discovered a secret lure that continued to catch bass after traditional lipless crankbaits began to falter. And they did their best to keep that secret, but here we are and the secret is out.

The One Knocker’s single tungsten ball bearing rattle is the difference. When every angler on the lake is throwing multi-rattle baits, the One Knocker continues to fool wary bass because it sounds different.  XCalibur’s One Knocker Series now includes a ½ oz model, the XRK50. It features VMC inline hooks that rest against the body on the retrieve, promoting a straight and true retrieve and keeps it more snag-free, especially when banged into cover.

The etched scale patterns and detailed gill plates, 3-D red eyes and baitfish profile create a visually appealing appearance to fish and fishermen alike. The loud “thump” of the rattle attracts fish, and the appearance gives them nothing but confidence that they are getting a free lunch. Plus, its aerodynamic shape casts like a rocket.

At 2½" long, the 5/8 oz XRK50 comes in 18 color patterns including Foxy Shad, Foxy Momma and Rayburn Red.

Available online

About $6.99

www.lurenet.com      501-782-8971

XCalibur XZ3 Zell popper

A Bigger Pop for Zell

Who’s the best topwater angler in the world? Zell Rowland, of course. He’s the man who made it cool.

When Lurenet produced the Zell Pop, a lure Zell himself carved, it set a new standard for topwater chuggers and poppers, and now his evil fishing mind has created a larger version of the lure. Like its little brother, the XCalibur XZ3 features etched scale finish, detailed gill plates and a shad spot behind the eye.

The deep concave face pops and spits with the slightest twitch, and the 3-D red eyes taunt fish from above the waterline. The feather-dressed back treble adds to the fish-catching appeal. VMC inline treble hooks ride against the body on the retrieve.

The 2¾" XZ3 comes in eight color patterns including Foxy Shad, Z-Shad and Arkansas Shiner.

Available online

About $9.99

www.lurenet.com      501-782-8971

XCalibur XRK25

Small Version Completes XR Rattle Bait Line

The XR Rattle Bait Series quickly became one of the top lipless crankbaits on the market and people found that the super-loud rattle, tight shimmy and uncanny ability to bounce off cover and trigger strikes flat out put bass in the boat.

For 2010, a new, smaller version – 2¼" long - will prove the saying that big things come in small packages. The new ¼ oz XR25 features incredible detail in its etched scale pattern and gill plate. The 3-D eyes and multi-BB super-loud rattles call bass in and prompt them to strike. Like the two larger-sized XR Rattle Baits, the XR25 features VMC in-line treble hooks. In-line hooks lay up against the body of the bait on the retrieve, both promoting a straight, tight shimmy and snag-resistance.

The ¼ oz XCalibur XR25 comes in 18 color patterns, including the wildly popular Rayburn Red, Foxy Shad and Oxbow.

Available online

About $6.99

www.lurenet.com      501-782-8971

Heddon Rattlin’ Spook

What’s Them Spooky Sounds?

New for 2010 from Heddon is the Rattlin’ Spook, with its own unique sound to draw strikes from big fish. The new Rattlin’ Spook features a new rattle chamber containing multiple tungsten BBs for loud panicked baitfish sounds. The design of the chamber amplifies and intensifies the sounds for a loud, fish-calling rattle.

The chamber also makes it easier to produce smooth walk-the-dog retrieves. Fourteen realistic color patterns and Mustad Triple Grip hooks seal the deal when big bass crash the surface.  The Rattlin’ Spook’s sound chamber is positioned to promote smooth walk-the-dog retrieve

At 4½" long, the Rattlin’ Spook weighs ¾ oz, and comes in the same fourteen color patterns as the One Knocker Spooks, and the size is the same as the classic “Sweet Size” Spook that has duped bass for decades.

Available online

About $6.99

www.lurenet.com      501-782-8971

BOOYAH Micro Magic

For Macro Bass Micro Pond Magic Spinnerbait

Small is big in new spinnerbaits from BOOYAH Baits, the official wire bait of Bassmasters. A petite new Micro Pond Magic Spinnerbait weighs in at only 1/8 ounce, but produces big results in all waters – not just ponds and streams.

Anytime bass are feeding on smaller baitfish, the Micro Pond Magic will catch them. The diminutive spinnerbait features a tough wire (the same used on the wildly popular Vibra-FLX Spinnerbait) that retains its shape and produces more vibration that normal spinnerbaits. The 40-strand bioflex silicone skirt features all of the baitfish and insect patterns of the Pond Magic Series.

The head features 3-D realistic eyes and a high-quality, black nickel round-bend hook. Do not think that this is just a smaller size of a regular spinnerbait – the Pond Magic Micro stands on its own two (tiny) feet.  The Micro Pond Magic comes in eight color patterns including Lightning Bug, Locust and Pumpkinseed.

Available online

About $2.49

www.lurenet.com      501-782-8971