Product Review                  

Week of August 6, 2007

Berkley Gulp! Baits

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Berkley Gulp! Alive

Best Artificial Bait Gets Better

Whether it’s bass and crappie in the south or walleye and pike in the north, anglers already know how powerfully effective Gulp! is. Now, that same bait is even more potent.

 

The new Berkley Gulp! Alive! is 20% more potent than the original Gulp! and is packaged in fish attracting Gulp! juice. The baits come in easy-to-handle and stackable buckets, which allow the baits to be suspended – preserving their power scent and shape. Once the bait has been used, simply throw it back into the bucket and let the Gulp! juice recharge the bait and keep it pliable for use at a later time.

 

With more than five different baits and a variety of colors available, there’s a bait designed for bass, walleye, cold water species – virtually any freshwater species that anglers target. Plus, because it outfishes live bait, it eliminates the need for expensive and hard-to-find bait and the waste of dead, or unused bait.

 

Freshwater baits include: 3" & 4" Minnow, 2" & 3" Minnow Grub, and 3" & 5" Leech.

 

Specifics Include:

Sizes: Small and Large Buckets

Quantities per Bucket varies with the bait

Colors vary with the bait

Features: New Gulp! scent and flavor

Packed in Gulp! Alive juice

Convenient resealable bucket

 

About      $19.99 (small bucket)

                $39.99 (large bucket)

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Saltwater Gulp! Alive

The Newest Gulp! For The Gulf

It looks alive and it feels alive. But most importantly, to the fish – it tastes alive. Just like Berkley Gulp! revolutionized saltwater fishing in the gulf by giving anglers an artificial bait that outfishes live baits, Berkley Gulp! Alive! is giving all saltwater anglers an even more potent bait to catch their favorite gulf species.

 

Whether it’s big redfish, monster Snook or trophy trout, Gulp! Alive! comes in ten shapes and multiple colors to give anglers just the right bait to get hooked up. Packaged in convenient, easy-to-carry buckets that stack easily in boat storage bins, the baits actually float in Gulp! juice, making the baits 20% more potent than original Gulp!. Plus, they maintain their original shape and feel to deliver the ultimate action.

 

Instead of throwing old baits away, simply drop it back into the bucket and allow the Gulp! juice to recharge the bait for later use. Long lasting and durable, these baits eliminate the need for catching or buying expensive bait that must be kept alive or wasted at the end of the day.

 

Saltwater baits include: 1" & 2" Peeler Crab; 2", 3" & 4" Shrimp; 3" Squid; 3" Pogy; 2", 4" & 6" Sandworm; and 4" Swimming Mullet.

 

Specifics Include:

Small and Large Buckets

Quantities per Bucket varies with the bait

Colors vary with the bait

Gulp! scent and flavor

Packed in Gulp! Alive! Juice

Convenient resealable bucket

Popular saltwater shapes

 

About       $19.99 (small bucket)

                 $39.99 (large bucket)

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Gulp! Alive Attractant

Makes Any Bait Taste And Smell Alive

Whether fishing with spinnerbaits, crankbaits, jigs, spoons, soft baits or anything else, anglers can now harness the fish-catching power of the new formula and technology of Gulp! Alive! with the new Berkley Gulp! Alive! Attractant Spray.

 

Packaged in a recycled bottle that is ozone safe and aerosol free, Gulp! Alive! Attractant Spray is the same juice that has made Gulp! baits the most popular soft baits for both fresh and saltwater anglers. Available in Garlic, Nightcrawler and Crawfish flavors, simply spray this on to baits and allow the bait to disperse scent in the water like a blood trail, expanding the strike zone and catching more fish.

 

It even enhances live/natural bait effectiveness!

 

Specifics Include:

8 oz Pump Spray Bottle

Flavors/Scents: Crawfish, Garlic, Nightcrawler

Gulp! Alive formula, convenient and easy to use

Trigger-spray bottle, spray or stream

 

About            $8.99

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Gulp! Catfish Dough

One Whiff And Catfish Are Hooked

Berkley Gulp! Catfish Dough helps anglers catch more catfish because it’s the only dough bait on the market fortified with Gulp! flavor bits. This is the same Gulp! technology that disperses scent through the water like a blood trail that freshwater and saltwater anglers worldwide depend on every day.

 

The scent makes catfish believe it is really food and makes them want to eat. The scent dispersion draws in catfish, expanding the strike zone and resulting in high catch rates. Available in three fish-catching flavors including Bloody blood, Blood Chicken Liver and Bloody Shad, Gulp! Catfish Dough is long lasting and stays on hooks.

 

The bait comes in a re-sealable bag that keeps the bait fresh and saves anglers time and money.

 

Specifics Include:

Sizes: Pre-formed Dough Balls

Fortified with Gulp! flavor and scent

Larger zone of influence

Nuggets easily rigged on treble hooks

 

About            $5.49 (5 oz bag)

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Saltwater Gulp! Chum

Gulp! Chum!… The Perfect Slick

With the new Gulp! Chum! from Berkley, anglers now have a source for chum with no refrigeration needed.

 

Available in a resealable 5-lb plastic bucket, Gulp! Chum! is made from ground up Gulp! and can easily be stored without refrigeration and no spoilage. Gulp! Chum! can be used in all chumming applications, whether your anchored up fishing flounder or sea trout, or setting up a slick to catch live bait-

 

Gulp! Chum! will make your chumming duties both easy and effective.

 

Specifics Include:

Size: 5 lb Tub

Color: Variegated

Biodegradable, Rapid scent dispersion

No refrigeration needed

 

About            $19.99

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Gulp! 2½" Minnow

Outfishes Live Bait – And Easier To Find

The recent ruling that prohibits the transport of fish into and out of the Great Lakes is already affecting every angler that utilizes these great fisheries.

 

In response to this environmental change, which was made to prevent the spread of  communicable diseases between fish, anglers won’t be able to bring or buy their own minnows and other bait fish into the area. Already, bait stores are closing their doors making it even harder for anglers to find bait.

 

The new Berkley Gulp! 2.5" minnow can ably take the place of live minnows, and outfishes live bait in comparison tests. Perfect for any light-tackle application, this bait can be used on a drop shot or any other way anglers would use a live minnow when fishing for walleye, smallmouth, perch or crappie. Since it is made out of Gulp!, it disperses scent through the water like a blood trail, telling fish that it is really food and expanding the strike zone.

 

Durable and long lasting, the Gulp! 2.5" Minnow with its new formula, will help anglers to continue catching fish despite a shortage in live bait. Colors include: Black Shad, Boji Blue, Chartreuse Shad, Emerald Shiner, Green Chartreuse, New Penny, Pearl Silver, Rainbow, Smelt and Watermelon Pearl.

 

Specifics Include:

Size: 2½"

Gulp! scent and flavor

Mimics the Emerald Shiner

Techniques: Drop shot, jigging, rigging

 

About            $5.49 (package of 18)

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Gulp! Trout Dough

Compare The Catch Rates

Roll it into a ball, thread it on a hook. Fish it with a slip-sinker rig or drift it down a stream. Gulp! Trout Dough catches 55% more fish than any other trout dough on the market. It’s fortified with Gulp! flavor bits, the same Gulp! scent technology that disperses smell throughout the water like a blood trail – making fish believe that it is really food.

 

The scent draws in fish and makes them want to feed,  expanding the strike zone and giving anglers the advantage on busy days at crowded trout lakes. The bait comes in a shatterproof, resealable jar that can keep bait fresh until the fishing trip, saving anglers time and money.

 

Available in seven fish-catching colors, including: American Pie, Chunky Chartreuse, Orange Pulp,  Marshmallow Cluster, Rainbow Candy, Sherbert Burst and Chunky Cheese to match any hatch, Gulp! Trout Dough floats in the water and is durable enough to stay on the hook, meaning anglers can spend more time fishing and less time baiting hooks.

 

Specifics Include:

Size: 1.75 oz jar

Fortified with Gulp! flavor bits

Natural live bait taste, floating formula

Resealable jar

Techniques: On a jig, on a trout hook, slip-sinker rig

 

About            $6.49

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Saltwater Gulp! 4" Sinking Minnow

There’s a reason Gulp! works so well on inshore fish. Gulp! disperses scent through the water like a blood trail making fish believe it is really food and makes them want to eat.

 

 In addition to the bevy of Saltwater Gulp! baits that have been available in the past few years, some competitive redfish anglers have adapted some of the freshwater Gulp! baits to suit certain presentations and situations. The Saltwater Gulp! Sinking Minnow is ideal for inshore anglers while the scent and flavor is something that big bull redfish, snook and trout will recognize!

 

Now, with the new Saltwater Gulp! Sinking Minnow, this tougher saltwater version is now available in 12 fish-catching colors including BoneJack, Camo, Chartreuse Pepper, Cherryseed, Molting, Natural, New Penny, Green Pumpkin Pearl, Rootbeer Gold Red Fleck, Sugar and Spice Glow and Watermelon Red Glitter.

 

Specifics Include:

Sizes: 4-inch

Features: Gulp! saltwater flavor and scent

Weighted for longer casts

Techniques: Jig head, Texas rig, weightless

 

About            $6.99 (package of 10)

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Saltwater Gulp! 6" Grub

A Northwest Favorite

Also used by freshwater anglers across the country, this new bait means anglers no longer have to search for a bait store early in the morning and spend a lot of money on bait that will die or be wasted at the end of the day.

 

Extremely effective for fishing around structure transition zones for everything from halibut and lingcod to sea bass and stripers on a jig head, these big-profiled, big-tailed baits have a distinct motion in the water that makes fish want to bite. Available in ten fish-catching colors including Camo, Chartreuse, Mackerel, New Penny, Nuclear Chicken (Glow), Pink Shine, Rootbeer Red Fleck, Sardine, White and White Glow, these baits can be re-sealed and kept fresh for the next trip.

 

Because it is made out of Gulp!, the bait disperses scent through the water like a blood trail making fish believe it is really food and makes them want to eat.

 

Specifics Include:

Sizes: 6-inch

Features: Gulp! saltwater flavor and scent

Tail design swims under all applications

Techniques: Jigging

 

About            $6.99 (package of 4)

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com

 

Berkley Saltwater Gulp! 5" Swimmin Shad

The Alternative To Live Bait

The new Berkley Saltwater Gulp! 5-inch Swimmin Shad features a high-vibration tail and a unique side-to side kicking motion that triggers reaction bites from all saltwater gamefish.

 

A Classic swim bait design and sold in trays to maintain perfect tail shape, this new Gulp! Swimmin Shad will be the perfect West Coast bass bait: calicos, sand, and spotted bay bass will fall victim to the Swimmin Shad. For freshwater anglers too, anglers are using the Swimmin Shad while targeting largemouth, walleye, and muskies all over the country.

 

Available in twelve fish-catching colors including Amber Glow, Anchovy, Camo, Green Chartreuse, Herring, Mackerel, New  Penny, Nuclear Chicken (Glow), Pink, Sardine, Smelt and White, these baits can be re-sealed and kept fresh for the next trip.

 

Specifics Include:

Size: 5-inch

Gulp! saltwater flavor and scent

Vibrating tail for enhanced action

Techniques: Jigging, slow cranking

 

About            $6.99 (package of 3)

 

berkley@purefishing.com     800-237-5539

 

www.berkley-fishing.com


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