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Product Review |
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Week of April 14, 2014 |
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Berkley Baits |
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Click on Images to enlarge
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Cast, Catch, Release and Repeat
Easily
rigged with a 4/0 hook securely attached to the
There’s
no arguing that this 3.5" soft plastic triggers strikes with its
open, active pincers and extended tentacles, though deciding
whether it’s better on a Texas rig or as a jig trailer remains a
point of contention. When working the bait through heavy cover,
a slight twitch of the rod tip allows the Fight’n Bug’s action
to do what it does so effectively: catch fish. With an
MSRP of $4.99 and available in 12 colors, the Fight’n Bug has a
long body and oversized pincers that move violently through the
water when retrieved and an exclusive PowerBait formula that
fish bite and won’t let go. Combine the bait’s action with a
textured, lifelike body and ease of use and it becomes readily
apparent why this will be the new go-to craw-style bait for
professional and novice anglers alike. Prime
locations to use the Fight’n Bug are in and around cover and
along rocky points where crawfish gather. Anglers in doubt about
color selection should make sure to note water clarity and
amount of sunlight. Typically, anglers should stick with natural
colors in sunny conditions and turn to darker colors for stained
water and cloudy days.
Features Include:
Available in 13 colors
Length: 3.5" Pkg of 10
About $ 4.99
800-237-5539 [email protected]
Big Body with a Big Attitude
Baits that
lumber through the water do so without any
The paddle
tail and deep, thin body gives the bait a rolling action like no
other. With a ribbed body, the Slim Shad has a swimming action that
calls to big bass that are holed up in deep-water grass pockets late
in the season. Big predators prey on big baitfish, which don’t fly
through the water like small ones. Big baitfish cruise through the
water in a somewhat carefree manner, making them easy forage for big
bass not looking to expend a lot of energy to secure a meal. Rigged on
either a large jighead, weighted belly hook or part of a Texas rig,
the Slim Shad is designed for deep-water applications. It doesn’t
matter if bass are suspended deep or cruising the shallows guarding
fry, the Slim Shad can be thrown in most any conditions. With a
significant amount of belly roll producing more flash, the Slim Shad
is ideal in low light or murky waters.
The large profile and 12 colors give this bait a realistic look,
while the exclusive PowerBait formula delivers a taste that bass
can’t resist.
Features Include:
Available in 12 colors
Length: 6" Pkg of 2
About $ 4.99
800-237-5539 [email protected]
Floating
T-Handle Makes Cull Markers Easy to
Developed with a
floating T-Handle, the Berkley Cull Markers are made for quick catch and
release of fish. These markers were developed with quick culling in mind
granting you enough time to cull the last small one in the livewell
before heading in for the day. Anglers can quickly identify which
colored marker needs to go and which ones need to stay. The solid,
one-piece markers ensure there is never an issue of water getting
trapped inside. If an angler needs to balance beam fish the markers can
stay on without worry of water tipping the scales the wrong way. An added storage
hanger for the Cull Markers makes storage and accessibility easy. Each
Cull Marker is colored and has number codes to match the Berkley 35 lb.
Precision Scale, adding to the accurate measures needed to make a
decision on which fish needs to be released.
800-237-5539 [email protected]
Two Models for Multiple Uses
There are times
when just the thought of packing gear down to the water can ruin a
fishing trip before it even begins. Anglers need not be deterred by the
thought of gearing up for their next fishing adventure. Berkley Fishing
Carts will put their minds at ease by giving anglers a well-constructed
and innovative solution to hauling their gear wherever needed. The
Fishing carts are specifically designed to hold bait, buckets, coolers,
surf spikes, rods, reels or anything else an angler would need. Available in two
sizes, the Fishing Cart 48 and Jumbo Fishing Cart 72, the Berkley
Fishing carts can handle up to 200 pounds of gear. Typical use in salt
and sand will not damage these carts. Each cart is constructed of
lightweight aluminum with an electrostatic finish which increases their
durability and stability. Each model comes with liner, incredible
compact storage features, bait bucket and cutting board. Berkley Fishing
Carts collapse down for easy storage and weigh less than 30 lbs. Anglers
also have designated spots for surf spikes, and convenient hook and loop
straps will lock gear sturdily in place. The Berkley Fishing Cart 48 has
6-rod holders while the Jumbo Fish Cart 72 comes with 8-rod holders.
Specifications Include: Size Fishing Cart
48 - 34.5” x 16” x 9” Size Fishing Cart
72 - 44” x 17.5” x 9.5.” Aluminum Frame
with Electrostatic Finish
Capacity -200
lbs (Both Models)
About $199.99 or 249.99
800-237-5539 [email protected]
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Dynamic Swimming Action Delivered
When the giant
California swimbaits are too big for waters at home and all of the small
swimbaits are already on an umbrella rig, the Berkley PowerBait Rib Shad
gives anglers a big-bass bait that’s just right. Fish seem insulted as
the Rib Shad swims by without a care in the world, leading to punishing
strikes. Ribs line the
4.5" bait from nose-to-tail that rocks through the water perfectly on a
small 1/8-oz jig head or a weighted-belly hook. Simply cast around
vegetation or in and around heavy cover; vary the retrieve, and let the
fish dictate how the Rib Shad is presented.
Power fishermen can use the Rib Shad as a clean-up bait to be used in an
area believed to have been picked clean – and they will be shocked to
see how many fish were left untouched. Laced with the exclusive
PowerBait formula that fish bite and won’t let go, the Rib Shad is
available in 12 eye-catching colors
Features Include:
Available in 12 colors
Length: 4.5" Pkg of 10
About $4.99
800-237-5539 [email protected]
UV
Light makes night fishing easy
Anglers
understand the importance that light plays in
Featuring a UV
and white lights in one unit, the Berkley Hat Light gives anglers the
ability to see fluorescent lines in the dark. This handy tool is bright
enough to illuminate your fishing gear including fine detail work such
as tying up light line during low light hours. A large oversized button
makes for easy light activation whenever needed. With 20 hours of
runtime on two, CR2032 batteries, the Berkley Hat Light has enough juice
to run all night. The Berkley Hat
Light has two, white LEDs and three, UV LEDs. The solid construction of
the light also makes this Hat Light water-resistant.
Features Include:
2 – CR2032 Batteries
Run Time-20
Hours 3 – UV Lights
2
– White Lights
About $9.99
800-237-5539 [email protected]
New Rigs Offer Unique Actions
Anglers must
adapt to any given situation on the water.
The Ripple
Schooling Rig kit is a versatile rig that offers unique actions
depending on how it’s fished. Each rig features a removable middle arm
and can be fished with 2-hooks or 3-hooks depending on state or body of
water regulations. The Ripple Rigs can be fished “buzz” bait or “jerk”
bait style, or a straight slow retrieve, and features a unique lifelike
shad or minnow movement on the fall. Anglers can
access videos for these unique actions as well as rigging instructions
by scanning the QR code on the front of the packaging or by visiting the
Berkley website directly. The Ripple Rig Kits comes with a 5" long rig,
three 3 ½” size Ripple Shads, and three 4/0 weighted belly offset hooks.
Colors include Pearl White, Smelt, Greenback Pearl, and Racy Shad. When fishing a
lake or river system in the early spring or fall months and fish are
following shad, Berkley has created the Mini Schooling Rig Kit. Each rig
includes a 2 hook rig with a middle arm that has a willow blade spinner
that adds additional flash to the rig. The Mini Schooling Rig kit comes
with a 4” rig, two 3” size Ripple Shads, and two 1/8 matching jig heads
with 2/0 hooks. Colors include Pearl White and Smelt. The Mini Rigs
include a control ring for compact transportation on a boat or vehicle. Both kits include
high quality terminal tackle components and PowerBait swimbaits for
added scent attraction to help anglers catch more fish.
About $14.99 for either
800-237-5539 [email protected]
Compact Cart
for easy transportation of gear Gear storage and
transportation poses a problem for any angler. It can be difficult to
get all of the necessary equipment required for a great day of fishing
to the water. The Berkley Sportsman’s Carts solve this dilemma and have
been developed specifically to be compact and easy-to-use. There are two
models of Sportsman’s Carts perfect for anglers in need of a
transportation solution for their tackle. The Sportsman’s
Cart is constructed of steel with an electrostatic finish to provide
durability in the harshest of conditions. The Pro model is made of
lightweight galvanized aluminum with the same electrostatic finish as
the standard cart offering equal durability and quality. Sportsman’s Carts
come with extending handles for easy transport and storage. The pro
model handle is infinitely adjustable for maximum versatility. Each
model comes with an integrated seat with integrated cutting board. The
seat is rated to hold up to 300 lbs. The dimensions of
both carts are 16” x 12.75” x 10.75” with 10" lightweight rubber tread
tires giving them compact storage capabilities. The Sportsman’s Cart
comes with two rod holders, enough storage for 8 tackle trays and weighs
20 lbs. The Sportsman’s Cart Pro comes with four rod holders, storage
for 8 tackle trays, includes skin with zippered access and weighs only
16 lbs.
Features Include: Size (both) 16” x
12.75” x 10.75”
10" lightweight
rubber tread tires Sportsman’s Cart
has 2 rod holders Sportsman’s Cart
Pro has 4 rod holders
seat rated to hold up to 300 lbs
About $ 99.99 or 149.99
800-237-5539 [email protected]
800-237-5539 [email protected] |
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line
with a Palomar knot, the instructions for Berkley® PowerBait®
Fight’n Bug are even easier: cast, catch, release and repeat. 
life and they fail to
entice fish to strike. While the Berkley PowerBait Slim Shad is big
(6" long) its ribbed body gives it much more action than the stale
behemoths that lumber through the water columns. 
Giant swimbaits
are cool for California, but what if the waters back home don’t play
well with monsters? Small swimbaits are ideal for cleaning up pressured
waters or on the end of a schooling rig. The Berkley PowerBait Rib Shad
is 4.5" of pure swimming action that is designed for shallow or deep
applications. 
fishing – especially when
it comes to night fishing. The Berkley Hat Light places the light
squarely on the brim of any hat, making it readily available when
needed. 
Berkley understands this
simple fact and is now offering two more variations of its popular
Berkley Schooling Rig and Schooling Rig Kit.