Product Review

                 

Week of July 26, 2010

Berkley Baits

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Berkley Flicker Shad Reintroduced

Revamped and Revived Flicker Shad

With all the fish-specific baits hitting the markets, Berkley is bringing back the Flicker Shad, a bait that especially targets walleye and bass. Designed with internal weight transfer for bullet-like precision casts and a unique swimming action to mimic a fleeing baitfish, the Flicker Shad will be the go-to bait for cranking presentations.

When Berkley first introduced the Berkley Flicker Shad, anglers wanted more colors from the great action hardbait. With some design help from our pro team and advanced engineering in the lab the new Berkley Flicker Shad is now available. Not only are a dozen new colors launched, the bait features Mustad Ultra Point Hooks for deep penetrating hook sets.

Floating Flicker Shads are available in 5 cm and 7 cm lengths and 12 fish-attracting colors including Black Gold, Black Gold Sunset, Black Silver, Blue Tiger, Chartreuse Pearl, Chrome Clown, Firetiger, Pearl White, Purple Tiger, Rainbow Spectrum, Red Tiger and Shad.

The 5-cm (2") version has a retrieve depth of 9 - 11 ft; the 7-cm (2.75") bait has a typical depth on retrieve of 11 - 13 ft.                                             About $4.49

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

 

Berkley PowerBait Heavy Weights Fat Sinkworm

No Weight Needed To Sink This Worm

Compared to conventional sinking baits, the Berkley PowerBait Heavy Weights Fat SinkWorm stands alone. The salted formula allows the Fat SinkWorm to slowly sink with a fluttering action, causing more reactionary bites than other sinking baits.

 

“Pair any technique with the Heavy Weights Fat SinkWorm and you can succeed,” John Crews, Berkley Pro Team Member, said. “It sounds too good to be true, but weighted with the salt formula, the bait does 90 % of the work for you. Designed to catch suspended and spooked fish, the Heavy Weights Fat SinkWorm will quickly become your go-to bait for catching pressured fish.”

 

With exclusive PowerBait scent and flavor, fish hold on 18 times longer for more positive hook sets. The Heavy Weights Fat SinkWorm is available in 10 popular bass-attracting colors to match any water condition, and comes in 4, 5, and 7" lengths. Heavy Weights are 125 % more tear resistant and cast farther than similar baits.

 

The Fat SinkWorm has a heavier profile than its counterpart the SinkWorm.                                                          About $5.99

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

 

Berkley PowerBait Heavy Weights SinkWorm

New SinkWorm Adds More Action To Sinking Baits

Texas rig, on a small jig head, weedless or wacky rig the Berkley PowerBait Heavy Weights Sink Worm; regardless of presentation, anglers will find success. The versatility of the Berkley Heavy Weights SinkWorm makes this bait a staple in any angler’s tackle bag. The weighted formula allows the bait to sink faster than conventional weighted baits with an action that is ideal to entice more fish.

 

“I typically fish the bait weightless to work grass edges. This weighted worm gives me the ability to slow my presentation down for fish that have been highly pressured,” said Skeet Reese, Berkley Pro Team Member. “Once the SinkWorm hits the water, it falls to the bottom with unmatched action. It is truly one of my favorites when it comes to fishing slowly around thick cover.”

 

With exclusive PowerBait scent and flavor, fish hold on 18 times longer for more positive hook sets. The Heavy Weights SinkWorm is available in 10 popular bass-attracting colors including black, black w/blue fleck, black w/red fleck, breen, green pumpkin, green pumpkin party, green pumpkin watermelon, pearl silver, watermelon big red and watermelon, and comes in 4,5, and 7" lengths. Heavy Weights are more durable and cast further than similar baits.

 

The SinkWorm has a more slender profile than its cousin the Fat SinkWorm.                                                   About $5.99

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

 

Berkley PowerBait 4¾" Slim Shaky Worm

Finesse Fishing at its Best

It doesn’t matter if you are fishing in a tournament or trying to out fish your buddy, when fishing gets tough anglers reach for finesse tackle. PowerBait 4¾" Slim Shaky Worms will entice more bites, giving you the winning edge when it counts most.

 

Finesse fishing has become a go-to method to coax pressured fish to strike. PowerBait 4 ¾" Slim Shaky Worms are perfect for these types of situations. It is easy to rig it on a light jig or fine wire hooks.  A uniquely designed tail creates slightly more vibration during “the shake”, attracting more fish.  Baits are packaged with PowerBait scent and flavor, which fish bite and won’t let go. With exclusive PowerBait scent and flavor, fish hold on 18 times longer for more positive hook sets.

 

Tying on a drop-shot rig is one of the most preferred ways to fish the Slim Shaky Worm. With a drop-shot weight, size of weight depends on current, rig the Slim Shaky worm to desired depth. To fish the drop shot throw out and slowly drag along the bottom.  Another popular technique for the Slim Shaky worm is the shaky head. Rig up the Slim Shaky on a light shaky head jig, cast out around cover and bounce and drag back to your location.

 

Slim Shaky Worms are available in eight different pro-selected colors, Baby Bass, Blue Fleck, Green Pumpkin, Purple, Pumpkinseed, Watermelon, Watermelon Big Red and Watermelon Candy.

 

About $3.99 per package of twelve

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

Berkley PowerBait Crazy Legs Chigger Craw

Double-Action Craw

The Berkley PowerBait Chigger Craw is one of the most effective, highest money winning soft bait in the last two years of bass fishing. The addition of Crazy Legs will solidify the Chigger Craw as the go-to-bait of bass pros and amateurs alike.

 

Available in 10 fish attracting colors, the PowerBait 4-inch Crazy Legs Chigger Craw is equipped with high-action pinchers and crazy legs that continually move with any given speed. Combined flapping of chigger craw pinchers and constant motion of crazy legs gives fish something they’ve never seen before.

 

Crazy Legs Chigger Craw are packed with PowerBait scent that fish bite and don’t let go.

 

About $3.99 for the 6-count re-sealable pkg

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

 

Berkley Gulp! Alive! And Gulp! 3” Ghost Shrimp

Hard-to-Catch Bait, Now Made Easy

Locating and gathering ghost shrimp off the beach used to be the norm if you wanted these fish catching magnets. With Berkley Gulp! Alive! and Gulp! 3" Ghost Shrimp those days are gone without sacrifice. Plus, there are no limitations on the amount of Gulp! Ghost Shrimp you can have on your boat, unlike some state regulations.

The bait comes in convenient, re-sealable packaging. Gulp! Alive! Ghost Shrimp come in the round assortment buckets and Gulp! Ghost Shrimp are available in 7-count packages.

Colors for the new Gulp! 3-inch Shrimp are Chartreuse Belly Shrimp, New Penny, Natural with Sparkle, Orange Belly Shrimp, Pink Belly Shrimp and Red Belly Shrimp. Gulp! Alive! Assortment buckets contain Chartreuse Belly Shrimp, Natural with Sparkle, Orange Belly Shrimp and Pink Belly Shrimp.

Gulp! scent and flavor is impregnated throughout each 3-inch Ghost Shrimp and biodegradable with 400 times more scent dispersion.

 

About $19.99 for the Gulp! Alive! bucket

 

About $6.99 for the 7-count re-sealable pkg

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

 

Berkley PowerBait 3 & 4" Ripple Shad

Segmented Sides provide unique Swim Action

The new PowerBait Ripple Shad takes jig trailers to a new level. The solid body bait, available in 3-inch and 4-inch versions, has an oversized action tail

and when combined with the segmented body, creates more bait vibration in the water with a powerful swimming action.  The ribbed sides increase the

surface area on the bait for better dispersion of the PowerBait scent. Oversized red eyes and lifelike body and color detail adds to the bait’s attraction.

 

To rig, simply thread the 3-inch Ripple Shad onto a 1/8 to 1/4-ounce darter or ball jig head with a 1/0 or 2/0 hook. Be sure the bait is rigged straight for

optimum swimming action. For the 4-inch bait, use a slightly heavier jig head with a 3/0 or 4/0 hook.  Bass anglers have found this bait to be ideal for

attracting suspended bass in timber and for retrieval across points. Threading a 1/0 or 2/0 weighted-hook, expose the hook through the back of the Ripple Shad, giving you the perfect swimbait for fish in and around cover.

 

Colors for the Ripple Shad include Firetiger, Glow/Chartreuse, Green Back Pearl, New Penny, Pearl White, Rainbow Trout, Smelt and Strawberry White.

Comes in a  package of 10 (3-inch) or 5 (4-inch) baits.                                                      About $4.89 per package

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

 

Berkley PowerBait 5” Poured Curltail Worm

Bass fishing’s newest Finesse Classic

The angling public applauded the introduction of the Berkley PowerBait Poured Worm. Now, they will rejoice with the addition of the Berkley PowerBait 5" Poured Curltail Worm to the ever-popular finesse baits produced by Berkley.

 

The multi-layered Curltail Worm is extra soft and flexible for a wide variety of techniques, making it highly effective when the bite is hot or cold. Adding a realistic curl tail to the bait, Berkley enlisted the pros to help design the lifelike action of the tail and 12 fish-catching colors.

 

With the exclusive PowerBait formula added to the Hand Pour Curltail Worm, fish hold on 6 to 18 times longer than other scented and non-scented baits.  Available in 12 unique colors, the Berkley PowerBait 5-inch Hand Pour Curltail Worm is suited to fish America’s most popular fisheries.                     About $4.89 per package of six

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

 

 

800-237-5539     berkley@purefishing.com

www.berkley-fishing.com

 

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